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High Tech High Return Marketing

High Tech High Return Marketing

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Stack stats
The higher someone s Stack Overflow reputation, the more likely they are to have submitted a CV to Stack Overflow Careers: This is not entirely surprising, of course: the more time someone has invested in Stack Overflow, the more likely they are to (a) know about Stack Overflow Careers, (b) be willing to invest $29, after all the hours they ve already sunk, and (c) have the confidence that their CV is going to impress the kind of employers that are using the site. Still, the participation rate in Stack Overflow Careers is pretty impressive, and it somewhat confirms the claim we re making to employers, which is that when you search for CVs on Stack Overflow, you are looking at some pretty gosh darn good programmers. While I m rattling on about statistics, here s a little bit of data about Stack Overflow traffic itself that you may not have seen. We use Quantcast to measure our traffic. Currently, they re showing us as the 740th ranked site in the world (of all sites), with 6 million monthly unique visitors, 1.9 million from the US. And the growth is pretty steady, except for a couple of weeks at the end there which reflect the holiday season: Comparing our traffic to our big competitor is difficult because they don t use Quantcast, so we have to rely on Alexa, which has a reputation for particularly terrible data, but here s what that looks like: Are there any sites out there for programmers with more traffic than Stack Overflow? I haven t found any, using the available data… even msdn.microsoft.com has less, according to Quantcast, but I find that hard to believe. In either case, having decided that Stack Overflow was the biggest programming site in the world, I thought, hey, it should be easier for us to get ads. I asked our ad guy, Alex DailyWTF Papadimoulis, if Microsoft had bought any ads. They re about to launch Visual Studio 2010, which is probably going to have the biggest marketing campaign (in dollars) in the history of developer tools, and you d think they d want to spend something at the biggest programming site in the world. Here s what he wrote back: Microsoft is doing huge spends, but they re going through McCann for the VS2010 launch (IIRC). Agencies really don t like us. Now if we go to video units with fly-over oh they ll start loving us! What he s referring to is the fact that we don t accept any kind of animated ads on Stack Overflow, because, well, they re evil, so we lose a lot of revenue from advertising agencies who are looking for the most aggressive possible ways to get in people s faces. Whatever. Don t care. We hate animated ads and I m pretty sure our users do, too. Need to hire a really great programmer? Want a job that doesn’t drive you crazy? Visit the Joel on Software Job Board: Great software jobs, great people.

When and how to micromanage
Like most entrepreneurs, Ryan and I are still learning about how to manage people and teams. And we re both used to hiring very smart and dedicated people who will get things done to a high standard if you give them some general direction and set them free. But on this trip, we started to notice that this style of hands-off management, which works so well with our own staffs, just wasn t working when we had outside vendors involved. From my December column in Inc.: When and How to Micromanage Need to hire a really great programmer? Want a job that doesn’t drive you crazy? Visit the Joel on Software Job Board: Great software jobs, great people.

Upgrade your career
Do you like your job? Do you enjoy the people you work with? Would you want to have lunch with them? Every day? Alex Papadimoulis thinks that FogTyler Griffin Hicks-Wright Creek s free lunches are cultish, but everyone at Fog Creek loves them. Maybe it s the mandatory brain implant we install in each new worker, but I like to think that we just enjoy eating together because we genuinely like each other and like spending time together. If you can t imagine eating lunch every day with your coworkers, I hate to break it to you: you might not like them. Is it OK to spend most of your waking hours with people you don t like? Do you actually enjoy doing your job? If you wake up an hour early in the morning, do you think, Yay! I can go in early and get another hour of work in! Or does that sound ridiculous to you? Are you learning? When was the last time you had to learn a new skill? Is this year kind of like last year, or are you doing something new, stretching yourself, challenging yourself to be better? At one of the recent DevDays events, I asked the audience (almost 100% programmers) how many of them were incredibly satisfied with their job, found it fulfilling, and were treated well by their employers. Only about 25% of the hands went up. I asked how many people either hated their job and couldn t wait to find something better, or were actually actively on the job market. Again, about 25%. The rest were somewhere in the middle: maybe they can tolerate their job, but they re keeping an eye open for something better. Who is this DevDays audience? They re the elite of the elite of the best programmers out there. They re the people who participate in Stack Overflow, the people who read, the people who are constantly trying to learn more about programming and software development. More than half of them paid their own money to attend a one day conference. They re the most desirable software developers on the planet. And 75% of them are not delighted with their job. That s unacceptable. I ve been saying for ten years that the top developers have a choice of where to work, and the top employers need to work harder to attract them, because the top developers get ten times as much work done as the average developers. And yet, I still keep meeting ridiculously productive developers working in shitholes. We re going to fix this, right now. Thus, Stack Overflow Careers. We re going to completely turn the job market upside down, for the best software developers and the best companies. This is a talent market. Developers are not even remotely interchangeable. Therefore, recruiting should work like Hollywood, not like union hiring halls of the last century. In a union hiring hall, downtrodden workers line up like cogs, hoping to make it to the front of the line in time to get a few bucks for dinner. In Hollywood, studios who need talent browse through portfolios, find two or three possible candidates, and make them great offers. And then they all try to outdo each other providing plush work environments and great benefits. Here s how Stack Overflow Careers will work. Instead of job seekers browsing through job listings, the employers will browse through the CVs of experienced developers. Instead of deciding you hate your job and going out to find a better one, you ll just keep your CV on file at Stack Overflow and you ll get contacted by employers. Instead of submitting a resume, you ll fill out a CV, which links back to your Stack Overflow account, so that you can demonstrate your reputation in the community and show us all how smart you really are. To a hiring manager, the fact that you took the time to help a fellow programmer with a detailed answer in some obscure corner of programming knowledge, and demonstrated mastery, is a lot more relevant than the Latin Club you joined in school. Employers can see how good you are at communicating, how well you explain things, how well you understand the tools that you re using, and generally, if you re a great developer or not. And they can see your peer reputation, so all that hard work you ve been putting into helping people on Stack Overflow can karmically come back and help you upgrade your job to the latest, state-of-the-art, great place to work. Stack Overflow has grown incredibly fast. After a year in business, it gets over a million page views most weekdays and currently stands as the 817th largest site on the Internet, according to Quantcast. It reaches 5.2 million people a month. But Stack Overflow Careers doesn t have to be massive. It s not for the 5.2 million people who visit Stack Overflow; it s for the top 25,000 developers who participate actively. It s not for every employer; it s for the few that treat developers well and offer a place to work that s genuinely fulfilling. Read the FAQ, then go file your CV now, and upgrade your career. Need to hire a really great programmer? Want a job that doesn’t drive you crazy? Visit the Joel on Software Job Board: Great software jobs, great people.

Roy Lichtenstein: The Art of the Graphic Image

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Blood of the Dragon

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